I was asked to design a new range of labels for the highly regarded Edinburgh Fabhatrix hat shop. 
I photographed all the background images of hats in the shop and applied the shop's logo to the front. I changed the logo from being multi-coloured to one colour that worked well with the background photo on the label in order to give a more contemporary look. The Labels were printed on satin paper with a gloss printed over the logo to make it stand out and give a slight sparkle. 
There are 8 different designs which correspond to different types of hats. This helps the shop assistants identify them at a glance.My design enhances the luxury and hand crafted aspect of the product which was missing from the original label. he new label design has been very popular with customers who now rarely ask for discounts!
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